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New Menswear Campaign for Mr. Start

For those of you who haven’t discovered Mr. Start yet, this Shoreditch upstart with it’s gorgeous Rivington Street store is a Mecca for those who like to look smart, but want something a little different from traditional tailoring. Philip (the real-life Mr. Start) and his creative team (more on them later) wanted a campaign that would get the essence of Mr. Start across without being too literal about it. Capturing the essence of a brand in a photograph isn’t easy, and whilst no-one could really sum up Mr. Start in words we pulled together enough visual reference material, and built a very strong story to give us a clear direction for the shoot.

The Start team, in no particular order: Laura Jean, Phillipa Harrington-Griffin, Jonathan Loe (who by the way was nominated for Esquire’s Best Dressed list), Niamh Quinn and Alec Lamb were a real pleasure to work with. Duncan Campbell modelled for us, and the Start team styled four looks; the one I’ve shown below is the ‘Weekend Geek’, complete with a very cool pair of Cutler and Gross glasses.

cool trendy creative edgy fashion advertising editorial photography photographer London Auckland Ponsonby Mr. Start Geek Look menswear suits ties shirts shoes

Mr. Start :: The Geek Look - (c) robert poll

Special thanks go to Ruby on Hoxton Square where the image above was shot (a great place for lunch by the way!), Callooh Callay and the London Borough of Hackney Film Unit for the locations, Dan Joseph for assisting and of course Philip and the team at Start. The other images from the campaign will be included in my AW10 portfolio update which will be appearing on this blog soon!

Oh, and if you’re wondering what to buy me for Christmas, you wouldn’t go far wrong with the green gingham shirt that Duncan is wearing.

1 comment

1 Gilberto Manetta { 11.18.11 at 12:08 am }

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