Escentric Molecules Fragrance Still Life
Escentric Molecules is an enigma. The brainchild of Style.com’s Tim Blanks and branding guru Jeff Lounds, it has managed to be a huge commercial success whilst managing to retain it’s ‘niche’ appeal. Even more remarkable is that it’s done this with absolutely no advertising. The fragrance market is dominated by celebrity endorsed products and elaborate packaging so Escentric’s simple, quiet approach is a refreshing alternative.
The fragrances were designed by the legendary Geza Schoen and are unique in their simplicity; the molecule versions containing only a single fragrance, and the escentric versions just a handful. Again, a radical departure from conventional fragrance thinking.
Photographing the understated but elegant bottles was always going to be a challenge. Restricting the lighting to the three primaries: red, green and blue, the purest colours that the eye can see, produced the result you can see below. I hope that in some way it reflects the purity of the fragrance.